Hydro Aluminium Rolled Products GmbH
Opening Automotive Line 3
Grevenbroich
Innovation in the Limelight
Inauguration of Automotive Line 3
The opening of the new production line at Hydro Aluminium Rolled Products GmbH in Grevenbroich marked a milestone for the European automotive industry. In the presence of former German Chancellor Angela Merkel and Norwegian Prime Minister Erna Solberg, we staged a ceremony that blended technological excellence with artistic innovation. The centerpiece of the event was a vertical, floor-to-ceiling projection surface where aerial acrobats on wire ropes interacted with a specially produced film in a perfectly choreographed performance, telling the story of lightweight aluminum solutions.
Nordic Ambience
Meets Industrial Scale
Following the spectacular show and a tour of the massive industrial facility, the 500 invited guests were led into a surprising world of contrasts. We created a "Nordic retreat" right in the heart of the plant. A room concept that made the company's Norwegian roots tangible through a birch forest aesthetic, green meadow flooring, and solid wood furniture. This atmospheric setting provided the backdrop for executive catering and final discussions – a moment captured and broadcast globally by international film and photography teams.
Photos Michael Rennertz
