Clean Design for Maximum Transparency
For the world’s leading trade fair, ALUMINIUM, we realized a corner stand that impressed with its bright and minimalist aesthetic. The consistent use of the brand colors white and blue created an inviting, clean atmosphere, while the elevated rear wall with discreetly placed logos achieved a confident long-range impact. By skillfully integrating functional elements, such as a discrete storage cabin and a strategically positioned info counter, we created a tidy stand layout that perfectly reflected TOMRA's technological expertise.
Intelligent Zoning for High-Quality Dialogue
The stand area was designed to provide the right setting for both quick contacts and in-depth consulting. In addition to communicative high tables, we created a comfortable seating area for intensive exchange. A particular highlight of the spatial planning was the large-scale, double-sided printed advertising panel – suspended from the truss system – it not only served as a highly visible brand ambassador but also elegantly shielded the lounge area from the aisle traffic-ensuring a focused atmosphere amidst the hustle and bustle of the fair.