Sullair LLC

Puristic Architecture and Clear Spatial Structure

For Sullair’s (a Hitachi Group company) appearance at the Hannover Messe, we implemented a concept focused on deliberate reduction and clarity. The corner stand was defined by a high back wall that created a clean separation from neighboring booths while serving as a generous branding surface. The consistently bright design of the walls, in combination with the light-colored flooring, gave the stand a friendly and open atmosphere. Within this minimalist framework, individual exhibits were positioned with precision and visual balance, ensuring the client’s technical solutions remained the focus without visual distraction.

Transparency and Focused Customer Dialogue

The stand area was structured to provide space for various levels of communication. While high and low tables positioned between the exhibits invited spontaneous exchange, the main seating area was visually separated from the rest of the action by elegant glass walls. This transparency created a quiet atmosphere for more in-depth consultations without losing the connection to the main stand area. A centrally placed, compact information desk also functioned as a multifunctional meeting point. It served both as the first point of contact for visitors and as a bar for hospitality, underlining the inviting character of the exhibition presence.