DANGO & DIENENTHAL

Intelligent Space Partitioning and Synergistic Effects

For Dango & Dienenthal's appearance at METEC in Düsseldorf, we faced the exciting challenge of designing an island booth for three partners simultaneously. Alongside the main client, the affiliated companies Hencon and TMT were to be presented as co-exhibitors with their own distinct presence. Our solution – a central, highly visible structural element at the heart of the booth served as a shared infrastructure, efficiently dividing the total area into three striking sections. This created an individually branded exhibition space for each company while realizing significant cost synergies through the shared use of resources and technology.

Visual Highlights and Individual Branding

To unify the entire booth into a high-end visual entity, the area was equipped with a platform floor accented by prominent, wrap-around LED lighting. This lighting design made the stand a true "visual treat," both from a distance and up close. Each of the three sections featured its own dedicated communication zones for intensive customer discussions, as well as large-format graphic prints that sharply defined the respective branding. The result was a perfect balance of collective strength and individual brand presence at the world's leading trade fair for metallurgical technology.