Juwelier Rüschenbeck

A Floating World of Luxury for a Boutique Opening

To mark the opening of the new Patek Philippe Boutique in downtown Düsseldorf, we transformed the "OCEAN DIVA Original" into a spectacular event location for Juwelier Rüschenbeck. The three-level vessel provided the perfect stage for a high-class celebratory production parallel to the grand opening on land. Following a stylish reception on the upper deck, guests were guided to the lower level, where they could explore an exclusive satellite of the new boutique. In the presence of Thierry Stern, President of Patek Philippe, and Wilhelm Rüschenbeck, the official ceremony commenced, highlighted by a symbolic key secured inside a massive ice safe – a performance that impressively underscored the exclusivity of the evening.

Culinary Excellence and Ambiance Across Three Levels

Following the spectacular opening of the ice safe and the official inauguration of the on-board boutique area, the event transitioned into an atmosphere of indulgence and elegance. First-class catering and live music accompanied the guests throughout the evening, while the the Rhine provided a magnificent sunset as a backdrop. The combination of high-end interior design on board and the relaxed mood of a warm summer evening on the upper deck created an incomparable feel-good factor. This project demonstrates our expertise in transforming extraordinary locations into bespoke, luxurious brand experiences that perfectly extend a brand’s stationary world onto the water.