SMS group

Distinctive Architecture and an Inviting Centerpiece

For the SMS group’s appearance at Tube in Düsseldorf, we created an architectural highlight centered around a raised platform as the heart of the island stand. Two opposing staircases led visitors onto this communicative level, which was defined from above by a large-scale, circular textile banner. While the banner provided a powerful long-distance impact to the outside, the warm blue and green tones on the inside created a pleasant, almost cozy atmosphere. At the center of the platform, a tree with a surrounding seating island invited guests to stay, offering the perfect setting for intensive customer dialogue in a relaxed ambiance, paired with high-quality catering.

Interactive Formats and Technological Presence

On the ground floor of the stand, the innovative strength of the SMS group was brought to life via a large-scale LED wall. This served as a stage for the "Leading partner" talks, held several times a day, which attracted a wide professional audience and brought expert knowledge directly to the booth. This digital area was flanked by two strategically placed exhibits that functioned as initial touchpoints and provided the ideal starting point for technical discussions. The combination of a raised lounge area and an active presentation space on the ground floor resulted in a dynamic booth concept that perfectly united information and hospitality.