ISRA VISION

Brand Presence through Clear Lines and Long-Distance

Impact For ISRA VISION’s appearance at glasstec 2024, we developed a booth concept that concisely showcases the company's corporate identity. The central design element of the corner stand was a continuous textile fascia in the distinctive corporate colors of white and red, ensuring excellent visibility throughout the exhibition hall. The open corner design invited visitors directly into the brand world, where two large-scale touch displays were positioned. These provided an interactive gateway to the extensive product portfolio, making ISRA VISION's technological expertise digitally tangible.

Focus on Communication and Live Technology

Alongside the digital presentation, personal dialogue was at the heart of the booth architecture. A thoughtful mix of high tables and seating areas created ideal communication hubs for client discussions, complemented by an inviting bar counter as well as discrete meeting rooms and storage for smooth trade fair operations. A particular highlight was the live exhibit directly on the stand floor, where trade visitors could experience the inspection capabilities of ISRA technology in real-time. This combination of a functional zoning concept and technical live demonstration underscored the client’s position as an innovation leader in the glass industry.