SMS group

Expansive Architecture and Maximum Impact

For the SMS group’s presence at ALUMINIUM, we implemented an impressive booth concept that spanned two separate areas, visually connecting them across the hall aisle. Two large-scale, semi-circular textile banners added extraordinary spatial depth, while giant illuminated SMS group logos ensured unmistakable long-distance impact within the exhibition hall. A highlight, both technical and aesthetic, was the integration of acoustic slats directly into the stand architecture. These ensured pleasant conversational acoustics despite the high volume of visitors, underscoring the premium nature of the brand presentation.

An Inviting Centerpiece and Premium Hospitality

The heart of the main area was a large, centrally placed tree with a surrounding seating island, serving as a natural meeting point and a calm oasis. Various seating and high tables were arranged around this center to facilitate flexible and open customer communication. For more in-depth technical discussions, two discrete meeting rooms were available. The combination of high-quality coffee catering, small culinary delicacies, and thoughtful design created an ideal feel-good atmosphere that invited both customers and employees to linger, providing the perfect setting for successful networking.