SAMSON

Brand Architecture and Long-Distance

Impact For the SAMSON GROUP’s appearance at ISH 2025 in Frankfurt, we developed a booth concept characterized by clear geometry and a powerful color dynamic. The central design element of the head stand (three-sided open) was a large-scale, circular textile banner suspended high above the floor. The striking contrast between the black exterior with bright white logos and the vibrant yellow interior created an immense long-distance impact within the exhibition hall. At the same time, this warm yellow color scheme fostered an inviting atmosphere and a high "feel-good factor," making the booth stand out distinctly from the surrounding competition.

Blending Digital and Physical Excellence

On the stand floor, physical exhibits and digital information merged into a holistic product presentation. High-quality exhibits, such as SAMSON’s precision pump systems, were showcased on minimalist pylons and pedestals, highlighting them as technical masterpieces. This physical presence was complemented by two interactive displays where visitors could dive deeper into technical details and system solutions. This combination of haptic experience and modern interaction allowed for both an efficient and inspiring communication of SAMSON’s brand values.